

Effective Selling
What would you need in order to be able to effectively ‘sell’ something to others? Self-evidently, perhaps, you would need some ‘others’...


'Once Upon a Time' - The Mystery of Fiction
’Once upon a time…’ Whenever a story-teller says those words, what happens in the minds of his or her audience? A story-teller is a...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


On Writing Books
’I want to do something splendid… Something heroic or wonderful that won’t be forgotten after I’m dead… I think I shall write books.’ ―...


Two Ways of Writing Stories
If the truth about stories is that they are like icebergs, with 80% of what makes them work lying beneath the surface, then we can use...


Momentum, Mystery and Morality
Plot Power comes in many forms. Emotion, character qualities, the fact that your story is in a genre - I’m not going to deny that these...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Recognition
I’ve explained elsewhere that deep attraction comes when you give a reader the feeling of being drawn into an emptiness or gap or loss or...


What Makes An Attractive Plotline?
As an editor, I meet a lot of GOOD writers out there who are really frustrated. They are sick of plots that go nowhere. They're annoyed...


The Iceberg of Fiction
As a child, I grew up in the ancient kingdom of Elmet on the edge of the Peak District in South Yorkshire, where I walked in the green...