CLARENDON HOUSE PUBLICATIONS

Traditional marketing says that you have a product or service and that you have to try to get that product or service into the possession...

We saw in the last part of this free course that the things that we have become accustomed to calling 'customers' are actually almost...

So far in this little course we have learned about a range of things including what a prospect really is and how he or she is attracted...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

You will have read a lot about ‘conversion’. Conversion is normally seen as the change from viewer or reader or prospect to customer -...

In the second part of this series, we saw that it was possible to devise something called a ‘prospect template’ - in effect, a model...

So many assumptions, so little time… You think you know what a business is? What a product or service is? What a prospect is? Some of...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

So you want to be an entrepreneur? Or someone who owns and runs a successful business? ‘Entrepreneur’ could be defined as a ‘business...

Thousands of people go into ‘business’ every year without understanding the forces that are at work within and behind it. They accept so...