

The Marketing Mirror
In earlier articles about marketing for writers, we learned that marketing is largely the same as writing. ‘What??’ I hear you protest,...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

The Craft of Writing - and Why Many Writers Won't Learn It
Why would writers not want to improve their craft? One possible answer is that many writers don’t realise that there is such a thing as...


The Arcane Magic of Marketing
If you have been following this series of articles about marketing, you should know by now that it is a lot less mysterious than it...


The Jigsaw Puzzle of Marketing
In the last article in this series, we pictured writing as the practice of digging attention-controlling channels to guide your readers...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Writing and Marketing are the Same Thing
Most writers see ‘marketing’ as a distinct activity. You finish your book, you go through the rigmarole of editing, and you get it out...


The Flavour of the World
I’ve read a lot lately about morality in art. You might have seen the same kind of thing, especially with the current wave of allegations...


'Reader-centric' Marketing
A writer faces many problems. Firstly, there are the logistical problems involved in getting to spend enough time writing. Sitting in...