More About Blurbs
To sell your books, you need to make maximum use of the idea of incompleteness. Firstly, you need to reduce your story or novel down to...
The Affinity Game
Marketing based on shouting is operating on the principle that success is based on the number of people who hear you. It’s also based on...
Shouting is Exhausting
From earlier articles, you’re probably starting to get the idea of concentrated incompleteness. In my book How Stories Really Work I use...
Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...
Blurbs, Your Attention-Gathering Grenade
In an earlier article, we learned that Bluma Wulfovna Zeigarnik discovered the Zeigarnik effect by studying memory in relation to...
The Incredible Power of Incompleteness
Bluma Wulfovna Zeigarnik was a Soviet psychologist and psychiatrist who discovered the Zeigarnik effect after a study she completed in...
The Role of Character in Marketing
Prospects are bombarded by businesses pitching for their attention all day and all night long. In writing terms, this translates as...
Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...
Fixing Your Story
Learning how to be a better writer can be a little overwhelming. Perhaps your ideas are not clear enough. You have something to say, but...