
Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The World of Marketing # 13: Live Marketing
Earlier, we were looking at a magic long-term formula for marketing success, which I here present again in a reduced form: 1. Look at...


The World of Marketing #12: The Magic Long-Term Formula
Let’s assume that you have set up a Facebook group, an author’s page, or a dedicated website which has attracted some followers. You...


The World of Marketing # 11: Should I start a Facebook group?
Perhaps the best single business move I ever made was to open up a Facebook group. But that’s not necessarily the best thing for...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The Wisdom of Chekhov
Anton Pavlovich Chekhov (1860 – 1904) Russian playwright and short-story writer, is considered to be among the greatest writers of short...


The Words of Tennyson
Alfred Tennyson, 1st Baron Tennyson FRS (1809 – 1892) was one of the most popular British poets and was the Poet Laureate of Great...


The World of Marketing #10: An Exercise in Niche Marketing
Here’s an interesting exercise for you - call it an experiment if you will. You’ve probably been ‘trained’ to think in certain ways about...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...