
Fictivity: Revisiting Character Archetypes
I’m not sure that many writers understand the real power of the Seven Character Archetypes. Perhaps they are thinking of them as one of...


The Lamp and the Mirror
Writers usually start out as lamps. They have ideas, they have images, they have emotions, and they want to shine these things out into...


Your Guide to Services: Part 13 The Long Game
Do you need a platform to get published? No, when all is said and done, you don't need one. A platform will help you become successful,...


Your Guide to Services: Part 12 Where to Put Your Platform
Jonny has calculated that he needs to sell one million copies of his book about a school boy with superpowers in order to make his target...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Your Guide to Services: Part 11 Author Platforms
An ‘author platform’ is a commercial concept which has gradually become more and more refined and defined in the last few years....


Your Guide to Services: Part 10 Query Letters
I’ve seen posts on social media recently to do with query letters — i.e. what should be included in a query letter? And how does one go...


Your Guide to Services: Part 9 The Story Synopsis
When you’re marketing your book, you have two distinct sets of audience: one is the group of readers whom you hope will buy the book; the...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...