
Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

The World of Marketing: Living in a Material World
A story emerges from what we have been calling the ‘heart’ of a writer, progresses through that writer’s mind onto a page or screen, and...

The World of Marketing: What Could Possibly Go Wrong?
As we have asserted, a story makes its way from a writer’s heart (whatever that is, imagination, perception, the unconscious, and so...

The World of Marketing: Heart to Heart
I want to describe to you a sequence which may help you to reduce to simplicities a set of concepts which is usually laced with...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The World of Marketing: Your Secondary Marketing Tool
Your primary marketing tool is your work. Your work — whether that is one book, a series of books, or a set of short stories scattered in...


The World of Marketing: Your Primary Marketing Tool
What is your primary marketing tool? We’re looking at the Seven Circles of Marketing, which are summarised here: 1. Superfans 2. Fans 3....


The World of Marketing: Setting Up Your Stall
Imagine you’re an artisan, a wood carver, going to a town to sell some items you’ve crafted. It’s a well-known market town and has a huge...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...