

The Seven Functions of the Self-Published Author: Marketing
When I was working as a Management Consultant it was back in the days before the internet — you know, those prehistoric times when the...

The Seven Functions of the Self-Published Author: Short Circuiting Yourself
When I was a Management Consultant — which is really just a fancy name for someone from whom business people sought management advice —...

The Seven Functions of the Self-Published Author: Downfalls
Remember the senior executive from a while back? Her job was under threat because she hadn’t been spending enough time on certain...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The Seven Functions of the Self-Published Author: Playing the Piano
If you look over the accompanying diagram, you’ll see the seven functions which need to be accomplished to build a successful career as a...

The Seven Functions of the Self-Published Author: Hidden Overload
In the above diagram, you can see outlined the seven functions that a writer must undertake if he or she is to successfully reach a...

The World of Marketing: Voice Recognition
We’ve been arguing that you are not, as a writer, the source of original ideas as such. Instead, your work lies in taking universal...

Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Fire and Ice
Many years ago, when I first got together with the wonderful person who would become my wife, she invited me to her family’s holiday...