CLARENDON HOUSE PUBLICATIONS

We established earlier that isolating exactly who one’s audience is and where they are located geographically and online are vital...

If we accept that a major part of successful marketing has to do with understanding your target audience, then there are questions...

Imagine that you were a farmer who had just acquired a farm. One of the first things you would do would be to survey the land to see just...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

What is Organic Marketing? Part of the problem here is that organic marketing as I am going to describe it will seem counter-intuitive to...

There is a way to look at your work as a writer which you may not have considered, or perhaps only thought of subconsciously. To try to...

As an extension of an article I recently write about visualisation and goals, I wanted to add something about worldbuilding, but by that...

I hadn’t realised that I might be employing a particular technique to my work — and possibly to my life — until quite recently. It’s a...

I’m often asked how do I manage to do so much, or work so fast, and I’ve written about it before, but here are some further thoughts in...