A Different Way of Doing Things Part Five: An Analogy
You probably have a favourite brand of coffee shop. It’s the one that you like to come across while shopping in a mall or on the high...
A Different Way of Doing Things Part Four: A Business Mentality
We’ve been talking about looking at what you’re doing as a writer as though you were a business. The usual immediate reaction to that is...
A Different Way of Doing Things... Part Three: Process
Writing and reading are processes. That might sound obvious to you, but 17 years as a teacher taught me that it isn’t obvious to many....
A Different Way of Doing Things... Part Two: The Default Model
This is the default model of ‘being a writer’: You do something you don’t really like to make enough money to give you time to write;...
A Different Way of Doing Things...Part One: Four Observations
After several years of running the Inner Circle Writers’ Group and having published millions of words from over 300 new and established...
Using a Small Press: Advantages and Disadvantages
With the advent of the internet and more sophisticated desktop publishing tools and distribution methods, a gap opened up in the...
The World of Marketing: 'What Does Branding Have To Do With Me?' Four Key Things...
When you decide to make a career as an author, whether you realise it or not, you have said ‘I am setting up a brand’. So much hype and...
The World of Marketing: Four Important Things to Recognise to Avoid Feeling Demoralised
You’ve published a book — a book you slaved over from the first sentence to the last, a book you poured your own blood into, a book which...