CLARENDON HOUSE PUBLICATIONS

The idea of this series of articles is to make you the most effective marketer of your own work that it’s possible to be. Naturally, it...

What attracts your attention? Human attention is drawn to things that a) seem out of sequence b) contain gaps or mysteries or missing...

To recap slightly: modern marketing tells you to stand in a packed room and toss out your message like tennis balls into the crowd in the...

We’re looking at marketing as nothing more (and nothing less) than communication . The basic idea is that, when you write a story, you’re...

Continuing our series about marketing as communication, we come to the point of defining some steps which every writer who wants to be...

So if marketing is communication, and if the act of marketing is an extension of the act of writing — both involving building on appeal...

Marketing seems to drive some writers crazy. I suppose one reason why traditional publishers developed as they did was because they were...

In the lockdown situation of a few years ago, many people around the world, including many writers, found that staying at home was more...