Grow Your Marketing Part 10: Presenting Options
What do you do when customers and prospects say ‘No’ to all the emails you send them? You change the message until they respond. The goal...
Grow Your Marketing Part 9: The Big Upsell
Step Three: The Big Upsell We’re looking at how to use emails to create a viable career as a writer. So far we’ve learned that rather...
Grow Your Marketing Part 8: Engagement Emails
Engagement emails are designed to convert prospects into customers. They make offers . Your addressee is someone who, in order for you to...
Grow Your Marketing Part 7: Email Marketing
You’re a writer, and you probably just want to write — but if you want to make a viable amount of money from your writing, you need a...
Grow Your Marketing Part 6: Purchase Frequency
As mentioned earlier, when you think about making more money from writing, you probably think mainly of selling more books. 'Purchase...
Grow Your Marketing Part 5: Increasing Your Margin
Your ‘margin’ as a writer is the amount of money you make on each book sold. Typically, an author might receive an advance and 10%...
Grow Your Marketing Part 4: First Readers, Then Money
We’ve been looking at how to boost your book marketing. In summary, the standard formula for increasing sales as used by businesses all...
Grow Your Marketing Part 3: Portal Products
To some degree, this series depends on you having read, understood and perhaps even applied the principles outlined in the book Crack...
